Welcome
The Publicity Loft is a boutique agency, specialising in consumer, lifestyle, leisure, fashion, beauty, and interiors PR and events.
We are a dynamic and results driven agency, committed to incorporating energy and creativity to make all our campaigns highly effective. We tailor our service to meet the exacting needs of clients and are dedicated to providing a service that exceeds all expectations.
Services include media relations, press releases & press conferences, photocalls, launch events, crisis management, celebrity endorsement, online PR, marketing, promotional activity.
Professionally implemented, PR can be a very a very powerful and cost effective marketing tool. With our in-depth knowledge of the Irish market place, strong consumer communications and excellent contacts in all areas of media and industry you can be confident in that The Publicity Loft delivering results for your business.
Our team love what we do and the clients we work for, you’ll find no better group of brand ambassadors!
Our Team
Amy Buckeridge, Managing Director
Amy Buckeridge is a graduate of Music and Irish at University College Dublin and Public relations postgraduate and member of the PRII.
With many years experience in corporate, consumer blue chip and lifestyle brand PR, Amy has implemented numerous successful and memorable campaigns. Previous accounts Amy worked with includes Brown Thomas, BT2, Veuve Clicquot, Louise Kennedy, Magnum 7 Deadly Sins campaign, Dominos Pizza, Bewley’s and The Merrion Hotel.
Yvonne Ellard, Account Manager
Yvonne Ellard is a postgraduate of Strategic Marketing from IMI and holds a diploma in Digital Marketing and Advertising. Prior to her role with Buckeridge PR in 2007, Yvonne worked for several years as the marketing manager of a large Hospitality and Event Management company and has continued to work as the new agency The Publicity Loft was established.
Yvonne has several years experience in the hospitality sector both in Ireland and abroad. Having taken a year out to be Miss Ireland it was during this time that Yvonne built up a strong rapport with the media and gained invaluable contacts. With a flair for creative thinking Yvonne has fashioned and executed marketing campaigns for a multitude of clients including Slane castle, Fire Restaurant and Fitout.ie and worked on high profile events such as the Toothfairy Ball and the May Day Events during Ireland’s presidency of the European Union.
PR Services
Our aim is to co-create with clients an understanding of their message and subsequently relay this message effectively to the target audience.
- Impactful consumer media strategies
- Photocalls & press conferences
- Brand positioning
- Photography & video production
- Integrated communications
- Product placement
- Press releases, speeches, case studies, newsletters
- Print,TV, radio, online
- Trade PR
- Developing corporate PR programmes
- Crisis management
- Media Training
- Sponsorship management
- Consistent follow up and results
- Media Monitoring and evaluation
- Promotional staff, models & hostesses
Celebrity Address book
It’s all about who you know…
We have an enviable database of celebrities, society figures
- Industry contacts and opinion-former programmes
- Bespoke databases in specialist areas of fashion, beauty and lifestyle
- Showroom access to celebrity heaven showcasing – tempt them in, excite them and win them over
- Build specific databases
Online services
Digital influence is a key part of integrated communications strategies
- E- Networking
- Viral Program Development
- Online Events
- Blog Development/Support
- Blog Visibility
- Contests & Promotions
- Micro casting/Podcasting
- Crisis Communications
Event Management
Our highly professional events team are experienced in every aspect of event sourcing, planning and management processes across both the private and corporate sector.
- Corporate events
- Consumer events
- In store events & retail promotions
- Press days
- Product launches
- Launch parties
- Conferences
- Exhibitions
- Client entertainment
- Brand road shows
Our Clients
The Publicity Loft has developed a reputation offering specialist expertise in supporting the beauty industry and as such some of the brands we currently work with include both Irish and international brands such as
Hession Hairdressing
Rouge Beauty Salon
Up To My Eyes
NeoStrata
Hamilton
Decadence
A’kin
BABE
BooBoo
Better You
Paradox Oil
Celebrity Slim
Having worked with a wide variety of fashion labels we currently represent
Elaine Curtis Boutique
Juicy Couture Watches
Other clients include
Eigse Carlow Arts Festival
The Naughton Foundation
Nepaka
Contact Us
The Publicity Loft, 3 Clanwilliam Terrace, Dublin 2
Drop us a line or pop in for strawberries and cream!!
Contact amy@publicityloft.com or phone 01 6424199 to see what we can do for your business